Crosby's Concussion and the Effect on The NHL

It has mentioned numerous times over the past few weeks that Penguins star Sidney Crosby suffered another concussion and could miss the rest of the season.
In my mind, Crosby missing the rest of the season is the best possible scenario for the NHL. While ratings and revenue may dip in his absence, Crosby is the face of the NHL. There are other players such as Alexander Ovechkin and Steven Stamkos who are great players in their own right, but no one else in the league has the combination of talent and marketability that Crosby has. Crosby and his image were used to market the Winter Classic between the Penguins and Capitals this season as well as other outlets to help popularize the NHL.
If Crosby were to rush back into game form before the effects of the concussion subside, he could damage further his chances of returning to his regular level of play on the ice. This would cause the NHL to lose their main ticket attraction and cause attendance to slip. While the NHL will continue to be a healthy organization financially, there is nothing but benefit to come from a healthy Crosby, not only for the league but for the Penguins as well.
Crosby has expressed his displeasure with not being able to play hockey due to his injury, but he should realize that time off from the game will only benefit him later in his career. I believe that while Crosby might not return to the incredible level of play that he showcased prior to his concussions, when he returns he will regain his status as an NHL superstar. For now, the NHL will rely on the other talented players who are present around the league until Crosby is cleared to play again.
While the Penguins' offense has sputtered in the absence of not only Crosby, but also Evgeni Malkin and Mark Letestu as well, other players such as Chris Kunitz and Kris Letang should be able to provide some scoring.
For Crosby, he will have many more seasons to play rather than attempt to come back and play in 2010-11. The NHL and the Penguins will all benefit from a healthy #87.